Customer Persona for Toothsi:

Age : 20 and above

Location : Tier 1 and 2 cities

Income : Middle Income Group

Pain points:

• Self-conscious about crooked teeth
• Doesn't have the time or money to go to the dentist for traditional braces
• Worried about the pain and discomfort of traditional braces

Goals:

• Get a straighter smile
• Boost confidence
• Improve overall appearance

The tone of Voice of Toothsi:

Friendly - Approachable, Upbeat and Optimistic

Copy for Static Instagram Ad for Toothsi:

Headline: Get the smile you’ve always wanted with Toothsi

Other elements:

Image : A beautiful smile transformation