Brand Chosen: Spotify

Customer Persona for the brand

Demographics

• Age: 18-34
• Gender: Both males and females
• Location: Urban and suburban areas
• Income: middle- to high-income
• Education: High school diploma and above

Psychographics

• Passionate music enthusiasts who seek an uninterrupted and personalized musical journey while valuing digital convenience and social music sharing.
  • Music enthusiasts who enjoy a wide range of genres on a daily basis.
  • Tech-savvy individuals who own smartphones and use streaming platforms.
  • Socially active and interested in sharing music with friends.
  • They are often on the go, so they appreciate the convenience.
  • Value convenience and quality in their music listening experience.

Brand Personality

Spotify Premium’s brand personality is a dynamic mix of sincerity and excitement. It’s seen as the ultimate destination for music lovers who want the best listening experience.

• Spotify embodies sincerity by being down-to-earth and cheerful. It strives to offer an honest and wholesome music experience that appeals to a wide audience.
• Spotify is daring and imaginative, constantly updating its platform to offer spirited and exciting features. It keeps users engaged with the latest trends in music.

Brand Tone of Voice

Friendly, informal, quirky, and playful. The tone reflects the excitement of music discovery.

Type of spec ad chosen

Emotional

Spec Ad 1:

Headline: REKINDLE YOUR MEMORIES WITH SPOTIFY PREMIUM